Up With Cavemen
It's our easy peasy puzzle and solution   Up With Cavemen   To see GEICO's newest offensive ad, click here
         
Cavemen are people too.

An open letter to our friends:

GEICO Auto Insurance has been using language in their advertising that perpetuates a negative stereotype. The slogan for their website, geico.com, is “So easy a caveman can do it.” This could not be more insensitive or offensive.

Just look at the types of things GEICO is saying about us:


Another glaring example of GEICO’s insensitivity:


And finally:


Stop GEICO from perpetuating these negative stereotypes and characterizations of Cavemen. We hope you’ll join us in our fight for fair treatment. We hope you’ll do it today. Remember: we may not look like you, but we are just like you.

Seriously,

Up With Cavemen

About Us

Cavemen are:

Intelligent
“I graduated summa
cum laude.”

Thoughtful
“I write haikus.”

Powerful
“I manage a hedge
fund.”

Cognitive
“I research subatomic
particles.”

Ambitious
“I’m an executive of
a Hollywood studio.”

Social
“I’m a party-planner
in the Hamptons.”







UP WITH CAVEMEN